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FLORIDA CRYSTALS CORPORATION
PRIVACY POLICY
(Effective September 1, 2010)

Introduction

Thank you for visiting this website owned and provided by Florida Crystals Corporation. Your access to, and use of this site, or any other website (each a “Site”) owned or provided by Florida Crystals Corporation and/or any of its related, affiliated, or subsidiary companies (together “Florida Crystals”) is subject to the terms and conditions contained in the Legal Notice located on this Site. We encourage you to read the Legal Notice and this Privacy Policy before you provide Florida Crystals any information.

Our Privacy Policy

Florida Crystals recognizes that many who visit our Site are concerned about any information they provide on-line and how such information is maintained and used. To address these concerns and to demonstrate Florida Crystals’s commitment to privacy, Florida Crystals has developed and implemented this privacy policy (the “Privacy Policy"). Any information you provide us through this Site will be treated in accordance with this Privacy Policy. This Site is intended for residents of the United States only and this Privacy Policy is only intended to meet the laws and requirements of the United States. These laws may not necessarily be consistent with the laws and regulations of your home country.

By using this Site, you agree to accept the practices described in this Privacy Policy. If you do not agree with these practices, please do not use this Site.

Changes to the Privacy Policy

From time to time, we may make changes to our Privacy Policy. If we do make changes, the changes will be posted on this page, and we will indicate at the top of this Privacy Policy when the changes went into effect. We encourage you to come back to this Site and review this Privacy Policy frequently so that you are constantly aware of our most current privacy practices.

As to previously collected personal information, in the event we want to materially change how we use such information, we will notify you by email or other forms of communication and may give you a choice to consent to or opt-out from the desired changes. Your inaction or continued use of this Site after any such notification, or your explicit consent to any changes for which we require your prior approval, will signify your agreement with these changes.

Information Collection and Use

Florida Crystals does not require that you provide any information to browse our Site. If you wish to participate in many of the services and opportunities our Site may offer, we may ask you to provide certain personal, demographic or login information. Personal information refers to any information that can be used to personally identify you or contact you online or offline, such as your name, address, email address, and phone number. Demographic information includes any non-identifiable information about you or your family, such as your gender, birthdates, product preferences, and other related information. Login information refers to information you create or set up when registering for an account through our Site (such as a username, password, and/or security question and answer). Login information allows you to access and update your online account information and preferences through our Site.

Personal, demographic and/or login information is only collected from you with your knowledge (that is, if you voluntarily provide it to us). We collect this information primarily to e-mail updates and news, for entry into promotions and to notify subsequent winners, to send out brochures, etc. via regular mail to subscribers, and to respond to your questions or suggestions. We may transfer or disclose personal information to certain outside companies, agents, or contractors (“vendors”) that assist Florida Crystals in maintaining and managing the activities on our Site, including, for example, fulfillment of prizes awarded in connection with an online game. These vendors are only given access to the information they need in order to perform the specific tasks they have been hired to do and are prohibited from using your personal information for any other purpose.

Florida Crystals may also collect usage information created for your use of the Site. Usage information includes domain name (for examples, “aol.com” if you are using America Online), date and time you accessed this Site, city and state where your domain name is registered, any keywords you may have used in a search engine to find Florida Crystals, the browser used to find Florida Crystals, and the Internet address of the website from which you linked directly to the Site. Florida Crystals uses this information to create summary statistics and to determine the level of interest in information available on this Site. Florida Crystals may share non-identifiable, aggregate demographic or usage information about the Site and its users with advertisers, business partners, sponsors, and other third parties in an effort to customize or enhance the content and advertising on our Site for our users.

We may also share personal, demographic, login, and usage information with certain affiliates of Florida Crystals. Doing this allows us to introduce you to products and services offered by our affiliate companies. It also enables us and our affiliates to gain a better understanding of who our consumers are across the country, so we can improve and target our products accordingly.

Legal and Business Transfers

We may also disclose your personal information to others if we are required to do so by law, or if in our good faith judgment, such action is reasonably necessary to comply with legal processes, respond to any claims, or protect the safety or rights of Florida Crystals, our consumers, or the public.

In the event of a merger or acquisition of all or part of Florida Crystals or our parent company by another company, or in the event Florida Crystals or our parent company were to sell or dispose of all or a part of the Florida Crystals business, the acquirer may have access to the information previously maintained by Florida Crystals, which could include your personal information. Similarly, any information in our possession, including your personal information, may be transferred to a third party entity as part of a corporate reorganization, insolvency proceeding, or other similar event.

Children and Privacy

Florida Crystals does not knowingly solicit or collect personal or other information from children under the age of 13 through our Site. If we learn at any time that we have inadvertently collected personal information from a child, we will promptly delete the information from our records.

If, in the future, Florida Crystals should offer a promotion on its Site that involves the collection of personal information from children under the age of 13, the child shall be instructed to first obtain his/her parent's or legal guardian's consent to participate and to enter the e-mail address of his/her parent or guardian. Further, consistent with the requirements of the Children's Online Privacy Protection Act (COPPA) and Children's Advertising Review Unit (CARU) guidelines for Web Site gathering personally identifiable information from children under 13, Florida Crystals will not collect, use or disclose personal information from children to anyone outside of Florida Crystals, other than vendors in connection with online promotions for the purpose of awarding prizes and only then with prior parental consent.

As a parent, you can always ask to review any personal information about your child that has been collected at our Site, have us delete this information (if Florida Crystals still has the information in our databases), and/or instruct us not to collect or use your child's information in the future. If you are a parent and wish to exercise this right, simply Contact Us.

Third Party Offers and Information from Florida Crystals

From time to time, we are approached by reputable third party companies and organizations that provide products or services that we believe may be of interest to you. As a result, these third party materials may be delivered to you together with some of our own materials, for example, as inserts. We see this as a value-added service helping you find special offers on products and services that may be of interest to you. Please remember that the materials we send you in connection with this particular service come directly from Florida Crystals and, therefore, do not require us to share your personal information with third party companies. If you would prefer not to receive these third party materials from Florida Crystals, you must request to opt-out from receiving communications from Florida Crystals.

Web Beacons and Cookies

We may also use web beacons or other similar technology (“Beacons”) on our website or include them in an email message we send you. Beacons are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via Beacons may include information about how a user responds to an email campaign from Florida Crystals (for example, the time the email is opened, where does the user link to from the email, etc.). We use Beacon information for a variety of purposes, including but not limited to, Site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.

We may also use "cookie" technology on our site. A "cookie" is a non-executable element of data that a website can send to your browser when you link to that Site. By assigning a unique data element to each visitor, the Web Site is then able to recognize repeat users, track usage patterns and better serve you when you return to that Site. The "cookie" does not extract personal information about you. Most browsers provide a simple procedure that will enable you to control whether you want to receive cookies by notifying you when a website is about to deposit a cookie.

Security of Information

Florida Crystals employs appropriate security measures to protect the loss, misuse and alteration of the information under our control. For certain areas of the Site, Secure Sockets Layer (SSL) software is employed, which encrypts information you input, as an additional security measure. However, as no on-line data transmission can be guaranteed to be totally secure, Florida Crystals cannot warrant or guaranty 100% security of any information you transmit to our Site.

Permission and Control:

As stated, you always have option not to give us any of your personal information. If you do not want to receive communications or materials from Florida Crystals, our affiliates, and/or our third party partners, please opt-out from the relevant communications or materials at the time of registration or when the information is collected. Further, when you receive the requested communication, you are given the opportunity to unsubscribe from receiving any future communications or to change your information. If, at the time of registration, you also agreed to receive information directly from one of our affiliates, or directly from our third party partners, you may need to contact these other companies separately to opt-out from their communications. Please note that after making an opt-out request, you may continue to receive residual communications from Florida Crystals for a short time thereafter. Please note that regardless of your opt-out selections, we reserve the right to continue sending you administrative or operational communications, such as important email confirmations (e.g., in response to an online registration or offline order) or to inform you about important product announcements (e.g., recalls) or updates to our Site (e.g., updates to our legal terms or privacy policy, Site maintenance, etc.).

You can always ask to review any personal information that Florida Crystals may have collected from you at our Site, have it updated, corrected or deleted (if Florida Crystals still has the information in our databases), and/or instruct Florida Crystals not to use this information in the future. If you wish to exercise this right, simply Contact Us.

Links to Other Sites:

Florida Crystals does our best to make sure that every link on our Web Site sends you to a safe place on the Internet. However, websites and addresses change quickly, and Florida Crystals can not and does not guarantee the content or privacy practices of every Site for which it provides a link.

Your California Privacy Rights

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our Site visitors who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:

Florida Crystals Corporation.
Attn: Legal Department
One North Clematis Street, Suite 200
West Palm Beach, FL 33401

©Copyright 2010 Florida Crystals Corporation. All rights reserved.

 

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