New Look.
Same Florida Crystals®.

Honest to Goodness

Decades ago, we chose to grow the only organic sugarcane in the U.S. in order to craft the minimally processed, homegrown sweetness that you love. In this video, our longtime partner FrostingAndFettuccine. shares her experience with Florida Crystals® and some details on how our packaging’s new look lets the goodness of what’s inside shine.

New Logo

Our new logo features natural hues and sugarcane stalks to represent our commitment to family-owned farming and sustainability. Within the logo, a hidden bird pays tribute to more than 800 barn owls that call our farms home and provide pest control naturally.

Always Homegrown

Providing homegrown sweetness is at the heart and soul of all that we do. From design elements that highlight our homegrown, sustainable products to describing how our fresh sugarcane becomes Florida Crystals®, we’re excited to share more about our sugar crafting journey.

See The Goodness Inside

Our packaging’s larger window makes it easy for everyone to see the minimally processed sweetness that’s inside. We also added a ribbon to the top of our package that makes it easy to find the right type of sugar for your recipes.

Streamlined Certifications And More

From USDA-Organic to Non-GMO to Vegan Action Certified, our certifications have been grouped more closely on our packaging to make it easier to see why Florida Crystals® is Honest To Goodness Sugar™.

Florida Crystals® Recipes. Made With Goodness.

Give the recipes that you know and love a Florida Crystals® spin, so you can feel good with every bite.

Baked Vegan Apple Cider Donuts

Delight in apple cider donuts that are baked, not fried.

Gluten-Free Chocolate Chip Cookies

Find comfort in these chewy chocolate chip cookies that are made in just three simple steps.

Avocado Brownies

Craft decadent brownies with avocado. Our homespun twist adds mouthwatering moisture to these rich, gooey and chocolatey treats.