Real Stories from Our Regenerative Organic Certified® Farms

Meet Daniel, our Director of Rice & Organic Farming! He has been actively farming for over 18 years and oversees our Rice fields and Regenerative Organic Certified® farms.  His commitment extends beyond taking care of our crops; he also mentors new talent and engages in community outreach to foster regenerative farming practices for future generations. Daniel loves to spend his time outdoors in nature – whether on the farms or cycling – prioritizing physical and mental health.

As one of our Farm Managers, what Robert enjoys the most is watching the crops progression from seed to harvest. "I love that we can see the real fruits of our labor," said Robert. His passion for farming sustainably is one of the reasons we continue to find innovation solutions to support our regenerative organic farming programs. A huge success story!

"My passion comes from my family". Daisy's father worked in a sugar mill so she has seen first hand the growth and innovation that takes place in the agriculture industry. She feels the most passionate when her team finishes a successful harvest season.

“I love it. I love it. I’d rather be at work than at home.” Talk to Maria, a farmer at Florida Crystals, and you will quickly find out farming is her life-long passion. Her fond memories go all the way back to childhood when she would get up early to help her father farm corn. She remembers having to plant by hand and thresh with horses, but the hard work clearly didn’t deter her. She has made a career of farming everything from vegetables to beans to grass, and now sugarcane for the last 12 years here at Florida Crystals.

For nearly 26 years, Federico has called Florida Crystals his home, and the people he works with, his family. Coming from a long line of sugarcane farmers, there was never any question this would be his life’s work and where he would find the most reward. Today, as a Farm Manager, he takes special pride in the organic farming operation he helps run. Though it takes more attention and care to grow organic, Federico says he loves the challenge of growing what others grow, but doing it without conventional fertilizers, pesticides or herbicides.

“I like everything I do.” Many people can’t say that after 28 years of doing the same thing, but then you have to know Juan. After a short time working in a packaging plant where he felt closed in, Juan found freedom working on farms and never turned back. Farming organic sugarcane matters to him because there are no synthetic materials involved, plus he gets to be more creative finding other ways to control weeds. He clearly likes what he does because he arrives at 5:30 every morning to have a cup of coffee while enjoying the calm of the farm.